Multi-language website driving awareness for pan-European brand

Unite are a multi-national B2B marketplace headquartered in Germany, who connect sellers and procurement teams via their online platform. Having undergone a major re-brand with our friends at the Click, we were recommended to help create a new website for the brand.

We produced a comprehensive design system, built on top of the Unite platform UI kit, ensuring coherence through the site and with the wider Unite identity. Responsive design and structured on-page navigation provides an optimal experience for users on the website, guiding them smoothly through the Unite sales path. A large collection of modules, headers and page templates allows additional versatility, so internal teams can create engaging, varied pages to enhance the user experience.

A multisite build means Unite can present localised versions of the site, reaching users in a variety of languages. An English language version serves as a catchall and the global hub.

Integration with the Umantis platform allows the Unite HR team to work with their preferred talent management system, and provides a seamless experience for job candidates on the website, allowing them to search, filter and apply all in one place.

A true multi-team effort saw our designers, developers and account managers work closely with the Click and Unite’s internal marketing and design teams to ensure the new brand was perfectly brought to life in the new website.

Our staged development process allowed Unite to hit a tight internal deadline for launch, and then to add further functionality over several upgrade deployments. We continue to improve our opportunities for collaboration, including the adding the ability for third-parties access to the code-base, under secure conditions and development processes.