Blooming Artificial

Brand identity Design & build

A bespoke ecommerce build with a complex ERP integration

A laptop displaying the Blooming Artificial website, featuring a promotional banner for artificial plants with the slogan

01

The challenge

Blooming Artificial is the UK’s go-to retailer of artificial plants and trees. They approached us looking for a digital partner to help take their branding and e-commerce site to the next level.

02

Brand development

We took Blooming Artificial through 
a full brand development process to help them articulate their proposition.

This work provided the platform for an adventurous rebrand, setting them apart from their competitors 
with a vibrant and highly distinctive visual identity.

03

Design system

The brand development work became 
the launch pad for the creation of 
an extensive digital design system.

From the smallest details to page templates and the checkout flow, our design team infused the new identity throughout to create a unique 
e-commerce experience.

04

Search-first web build

With visibility key to Blooming Artificial’s success, search was at the forefront of our build.

Working hand-in-glove with our in-house SEO team, we ensured that search requirements were considered and embedded right from the start of the new development.

Two tablets displaying the Blooming Artificial website, showcasing a product page for an artificial areca palm and a shopping basket summary with recently viewed items.

05

A fully integrated business tool

We scoped and built a comprehensive, bespoke integration with Blooming Artificial’s ERP software to automate many manual processes and create a seamless purchase, fulfilment and distribution process.

06

The results

The rebrand and SEO-first web build transformed Blooming Artificial’s online presence, improving search visibility and user experience.

A bespoke integration streamlined purchasing and fulfilment, boosting efficiency while positioning them or long-term success.

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